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Accounts executives are the interface between the advertising agency and the client. They have to understand the client needs and communicate the same to the creative departments. Their understanding of the client brief and ability to get it fulfilled is crucial to their success.
They must not only be excellent salespersons but also understand the domains of advertising and marketing.
As per the latest trends they must understand digital marketing as well.
They must possess the typical skills needed by any sales executive. Additionally they must have a feel for advertising and digital marketing.
KEY SKILLS REQUIRED:
COMPREHENSION[ READING AND ORAL] - Verbal Ability and Verbal Reasoning
GOOD COMMUNICATION - Verbal Ability and Verbal Reasoning
MUST BE DATA DRIVEN - Numerical Reasoning
ARTICULATE ENOUGH TO CONVINCE BUYERS OF VALUE IN PRODUCT/SERVICE BEING SOLD - Logical Reasoning
HAS ABILITY TO THINK CONSTRUCTIVELY AND STRATEGIZE - Abstract Reasoning
HAS ABILITY TO SOLVE PROBLEMS - Quantitative Aptitude
VERBAL ABILITY
Verbal ability is essential because grammar and vocabulary is a prerequisite for good spoken and written English.
VERBAL REASONING
Reading comprehension indicates ability to comprehend and reason with the concepts in a written page.
QUANTITATIVE APTITUDE
Quantitative ability will indicate analytical thinking and problem solving ability.
LOGICAL REASONING
Logical Reasoning is assessed through
• Statement/Conclusion
• Cause /Effect and
• Statement/Fact questions
These questions will indicate the quality of deductive reasoning and inductive reasoning which contribute to Critical thinking ability.
NUMERICAL REASONING
The numerical reasoning test measures the ability to interpret, analyse and draw logical conclusions based on numerical data presented in graphs and tables describing different business related situations.
It is part of Logical Reasoning.
ABSTRACT REASONING
Abstract reasoning will indicate the ability to think clearly, identify logical patterns, learn new skills and solve complex problems. It is an indicator of fluid intelligence and shows an ability to strategize.
Test Details: 53 Questions 65 minutes
Verbal Ability - 14 Questions 14 minutes
Verbal Reasoning - 08 Questions 16 minutes
Quantitave Aptitude - 15 Questions 15 minutes
Logical Reasoning - 07 Questions 07 minutes
Numerical Reasoning - 01 Questions 01 minutes
Abstract Reasoning - 08 Questions 12 minutes
