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Google Analytics Assessment Test

Topics Covered

  • Google Analytics account setup
  • Landing pages
  • sessions and segments
  • Bounce rate
  • Acquisition and Behaviour
  • Goal Conversion
  • Traffic Volume
  • Source/Medium
  • Tracking Code
  • Referral/ Paid sources
  • Geographical location for the campaign
  • Traffic analysis

Useful for hiring

  • Google Analytics Consultant
  • Google Analytics Expert
  • Google Analytics Specialist
  • Google Analytics Analyst

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Christoph, e-Zest GmbH
Question

Following are some Google Analytics features. Which amongst them would require dynamic, server side manipulation of Google Analytics tracking code?

Note: There can be multiple correct answers to this question.

Answer
    • Destination URL goal values

    • Custom variables

    • TrackPageview() customization

    • e-commerce

Question

How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis?

Note: There can be multiple correct answers to this question.

Answer
    • Create a dashboard directly in the Google Analytics user interface and share it with your team

    • Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet

    • It's not possible to create a dashboard using Google Analytics data

    • Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create

Question

You've discovered that data about the Product pages of your e-commerce website is missing from your reports. Which of the following could be the cause?

Note: There can be multiple correct answers to this question.

Answer
    • Google Analytics doesn't collect data from eCommerce sites

    • The data for the Product pages wasn't collected because tracking code wasn't placed on those pages of the site

    • A filter applied during processing was configured to remove Product pages data from your reports

    • During processing, Google Analytics sampled out the Product pages from your reports

Test details:

Google Analytics online test enables employers and recruiters to identify potential Google Analytics experts by evaluating working skills and job readiness. For this reason, the emphasis is laid upon evaluating the knowledge of applied skills gained through real work experience, rather than theoretical knowledge.
 
The Google Analytics skills test may contain MCQs (Multiple Choice Questions), MAQs (Multiple Answer Questions), Fill in the Blank, Descriptive, Whiteboard Questions, Audio / Video Questions, True or False.

Test Duration: 30 Minutes

No. of Questions: 30

Test description:

Analytics plays a vital part in online business. Business strategy cannot be formed without information. Google Analytics provides a platform which gives information in the form of data and statistics proved to be immensely beneficial for online businesses.
The Google Analytics assessment helps employers to assess the candidate within the vicinity of analytics, and so on. Google Analytics test is designed and developed by global subject matter experts (SMEs) to assess Google Analytics skills of the candidates as per industry standards.

The Google Analytics assessment contains questions on following topics:
 
Google Analytics account setup
Landing pages
sessions and segments
Bounce rate
Acquisition and behavior
Goal conversion
Traffic volume
Source/medium
Tracking code
Referral/ paid sources
Geographical location for the campaign
Traffic analysis
 
Using powerful reporting, you can have a detailed analysis of our Google Analytics skills test results to help you make a better hiring decision and predict the candidate’s performance.

Good News! You can customize this test as per your requirement

  • Choose and add questions from Interview Mocha question libraries

  • Add your own set of questions

  • Customize test settings like duration, number of questions, passing score, web proctoring and much more

  • Mail us at support@interviewmocha.com to create a custom test

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  • sephora
  • nielsen
  • capgemini
  • akamai

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