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Google Adwords Online Test

Topics Covered

  • Google Adwords account setup
  • Campaign structure
  • Campaign settings
  • Click-Through Rate (CTR)
  • Cost-per-Click (CPC)
  • viewable Cost-per-thousand impressions (CPM)
  • Cost-per-acquisition (CPA)
  • Keyword analysis
  • Negative keyword analysis
  • Landing page analysis
  • conversion analysis Text Ads
  • conversion analysis Display Ads
  • Remarketing (also known as retargeting)

Useful for hiring

  • Google Adwords Experts
  • Google Adwords Specialist
  • Google Adwords Account Manager
  • PPC Expert
  • PPC Consultant

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"The best part of Interview Mocha is they have topic wise questions available. The skill wise extensive reports and advanced analytics lets us measure & benchmark the proficiency level of employees in that particular skill."

Cheryl Tolkinen, Securian, USA,
Learning & Development Manager
Question

How long should advertisers wait after creating a new display campaign before analyzing its performance?

Answer
    • 1 month

    • 2-3 days

    • 1 week

    • 2-3 weeks

Question

When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1 pm. With this data, which would help optimize her campaign?

Answer
    • Frequency Capping

    • IP Exclusion

    • Ad Rotation

    • Ad Scheduling

Question

An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?

Answer
    • Choose websites that represent a variety of themes.

    • Create a campaign for each website.

    • Set individual bids for each website selected

    • Set bids at the ad group or campaign levels.

Test details:

This Google Adwords test enables employers and recruiters to identify & hire PPC experts by evaluating working skills and job readiness. For this reason, the emphasis is laid upon evaluating the knowledge of applied skills gained through real work experience.

The Google Adwords assessment may contain MCQs (Multiple Choice Questions), MAQs (Multiple Answer Questions), Fill in the Blank, Descriptive, Whiteboard Questions, Audio / Video Questions, True or False.

Test Duration: 30 Minutes

No. of Questions: 30

Test description:

Google Adwords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users based in part on keywords, predefined by the advertisers that might link the copy to the content of web pages shown to users.

Google Adwords online test is designed by our subject matter experts to gauge the knowledge of Google Adwords consultant & expert before hiring.

The Google Adwords test contains questions on following topics:
 
Google Adwords account setup
Campaign structure
Campaign settings
Click-Through Rate (CTR)
Cost-per-Click (CPC)
Cost-per-thousand impressions (CPM)
Cost-per-acquisition (CPA)
Keyword analysis
Negative keyword analysis
Landing page analysis
Conversion analysis text ads
Conversion analysis display ads
Remarketing (also known as retargeting)
 
Using powerful reporting, you can have a detailed analysis of the test results to help you make a better hiring decision and predict the candidate’s performance.

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