Google Adwords Online Assessment Test

Topics covered

Google Adwords account setup, Campaign structure, Campaign settings, Click-Through Rate (CTR), Cost-per-Click (CPC), viewable Cost-per-thousand impressions (CPM), Cost-per-acquisition (CPA), Keyword analysis, Negative keyword analysis, Landing page analysis, conversion analysis Text Ads, conversion analysis Display Ads, Remarketing (also known as retargeting)

  • MAQ (Multiple Answer Question)
  • MCQ (Multiple Choice Question)
  • Descriptive Question
  • White Board Simulator
  • Coding Simulator
  • Audio Question
  • Video Question
  • Case Study Question

Google Adwords Test helps Recruiters and Hiring Managers to validate the Adwords skills of the applicant to hire as PPC Expert before an interview. Google Adwords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users based in part on keywords, predefined by the advertisers that might link the copy to the content of web pages shown to users. Adwords Google test has been designed and developed to evaluate the Google Adwords skills of Google Adwords Expert- As per Industry Standards.

Google Adwords online test contains meaningful questions on Google Adwords account setup, Campaign structure, Campaign settings, Click-Through Rate (CTR), Cost-per-Click (CPC), viewable Cost-per-thousand impressions (CPM), Cost-per-acquisition (CPA), Keyword analysis, Negative keyword analysis, Landing page analysis, conversion analysis Text Ads, conversion analysis Display Ads, Remarketing (also known as retargeting) and much more.

Adwords test is designed by our subject matter experts to gauge the knowledge of Google Adwords consultant & expert before hiring. Using powerful reporting, you can have a detailed analysis of the test results to help you make a better hiring decision and predict the candidate’s performance.

This pre-employment test is useful for hiring:
  • PPC Expert
  • PPC Consultant
  • Google Adwords Specialist

Test details:

This SEM test enables employers and recruiters to identify & hire PPC Expert by evaluating working skills and job readiness. For this reason, the emphasis is laid upon evaluating the knowledge of applied skills gained through real work experience.

The test may contain MCQ's (Multiple Choice Questions), MAQ's (Multiple Answer Questions), Fill in the Blank, Descriptive, Whiteboard Questions, Audio / Video Questions, True or False.

Test Duration: 30 minutes

30 Application Questions

The SEM test contains a combination of application and theory questions that help you to evaluate technical as well as practical skills of candidates.

Google Adwords Test

Question #1 of 3

How long should advertisers wait after creating a new display campaign before analyzing its performance?

    • 1 month

    • 2-3 days

    • 1 week

    • 2-3 weeks

Question #2 of 3

When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1 pm. With this data, which would help optimize her campaign?

    • Frequency Capping

    • IP Exclusion

    • Ad Rotation

    • Ad Scheduling

Question #3 of 3

An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?

    • Choose websites that represent a variety of themes.

    • Create a campaign for each website.

    • Set individual bids for each website selected

    • Set bids at the ad group or campaign levels.

SAMPLE REPORT
Candidate Name: David Messi Test Date: 28-May-2014
Test Name: Google Adwords Test Test Start Time: 13.30

Score: 27 Out Of 30

Percentage: 90

Result: PASS

passing score image
SECTION PERFORMANCE
Section Name FAIL PASS
Google Adwords
Score: 27/30
STRENGTH AND WEAKNESS
Strength Google Adwords
Weakness -
* Note: If score <= 40 then its a Weakness. If score >= 80 then its a Strength.
ONLINE PROCTORING
0%
10 20 30 40 50 60 70 80 90 100%
Tolerable Limit Not acceptable
Window Violation: 0 | Time Violation: 0 secs
CANDIDATE DETAILS
Gender : Male Phone Number : +1-541-754-3010
Total Experience (Years) : 3 Total Experience (Months) : 5
Skill Set : Google Adwords Current Employer : Interview Mocha
Current Job Title : Solution Architect Current Salary : 600.00
Expected Salary : 1000000.00 Current Location : Chicago

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