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Digital Marketing Online Skills Assessment Test

Topics Covered

  • Social Media Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Ecommerce Marketing
  • Google Paid Ads
  • Google Analytics
  • Email Marketing
  • Mobile Marketing
  • Ad Servers
  • Social Media Analytics
  • Affiliate Marketing
  • Content Creation

Useful for hiring

  • Digital Marketing Expert
  • Digital Marketing Consultant
  • Digital Marketing Specialist
  • Digital Marketing Executive

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"The best part of Interview Mocha is they have topic wise questions available. The skill wise extensive reports and advanced analytics lets us measure & benchmark the proficiency level of employees in that particular skill."

Cheryl Tolkinen, Securian, USA,
Learning & Development Manager
Question

Find whether the following two sentences are right or wrong.

1. The most important campaign measure is cost-per-acquisition
2. Volume, cost, value and quality are equally measurable while finding CPA

Answer
    • (1-False), (2-True)

    • (1-False),(2-False)

    • (1-True),(2-True)

    • (1-True),(2-False)

Question

In a preliminary interview with the website owner, an analyst asked following three questions to him. According to you, what should be the sequence of the questions if the high priority question he asked first?
 
1. Which types of content do you want to publish on the website?
2. Who is the potential audience of the website?
3. How are you going to make money?

Answer
    • 3-1-2

    • 3-2-1

    • 2-1-3

    • 2-3-1

Question

Rachel owns a publisher website www.nickharper.com. According to you, what would be her final aim for nickharper.com?

Answer
    • Connect audience with relevant content

    • Connect TARGET audience with relevant content

    • Achieve sale

    • To get more and more Browser cookies

    • Increase engagement with the audience

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