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Digital Marketing Online Skills Assessment Test

Topics Covered

  • Social Media Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Ecommerce Marketing
  • Google Paid Ads
  • Google Analytics
  • Email Marketing
  • Mobile Marketing
  • Ad Servers
  • Social Media Analytics
  • Affiliate Marketing
  • Content Creation

Useful for hiring

  • Digital Marketing Expert
  • Digital Marketing Consultant
  • Digital Marketing Specialist
  • Digital Marketing Executive

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Nisha Chandila, UNEECOPS,
Talent Acquisition Manager
Question

Find whether the following two sentences are right or wrong.

1. The most important campaign measure is cost-per-acquisition
2. Volume, cost, value and quality are equally measurable while finding CPA

Answer
    • (1-False), (2-True)

    • (1-False),(2-False)

    • (1-True),(2-True)

    • (1-True),(2-False)

Question

In a preliminary interview with the website owner, an analyst asked following three questions to him. According to you, what should be the sequence of the questions if the high priority question he asked first?
 
1. Which types of content do you want to publish on the website?
2. Who is the potential audience of the website?
3. How are you going to make money?

Answer
    • 3-1-2

    • 3-2-1

    • 2-1-3

    • 2-3-1

Question

Rachel owns a publisher website www.nickharper.com. According to you, what would be her final aim for nickharper.com?

Answer
    • Connect audience with relevant content

    • Connect TARGET audience with relevant content

    • Achieve sale

    • To get more and more Browser cookies

    • Increase engagement with the audience

Test details:

The aptitude test for Digital Marketing may contain MCQ's (Multiple Choice Questions), MAQ's (Multiple Answer Questions), Fill in the Blank, Descriptive, Whiteboard Questions, Audio / Video Questions, True or False.

Test Duration: 30 minutes

30 Application Questions

The Digital Marketing test contains a combination of application and theory questions that help you to evaluate technical as well as practical skills of candidates.

Test description:

Digital Marketing is defined as the marketing of services and/or products using digital media. A Digital Marketing expert is the person who increases brand engagement of a product/service on smartphones, tablet, computers, etc. considering their target audiences. Generating lead/sale and driving a high volume of traffic to the website are the main tasks for a digital marketer.
 
Digital Marketing Online Test assists recruiting team & hiring managers to gauge the Digital Marketing skills of an applicant to hire for Digital Marketing consultant/ expert position. The Digital Marketing test has been designed and developed by subject matter experts (SMEs) to evaluate skills of Digital Marketing experts as per industry standards.

Digital Marketing assessment test contains meaningful questions on following topics:

  1. Social Media Marketing
  2. Search Engine Optimization
  3. Search Engine Marketing
  4. Ecommerce Marketing
  5. Google Paid Ads
  6. Email Marketing
  7. Mobile Marketing
  8. Ad Servers
  9. Web Analytics
  10. Affiliate Marketing
  11. Content Creation


Screen candidates with Digital Marketing aptitude test at initial level & spend time with only relevant candidates. With our powerful reporting, you can analyze the depth of candidate’s knowledge & make the better hiring decisions.

Good News! You can customize this test as per your requirement

  • Choose and add questions from Interview Mocha question libraries

  • Add your own set of questions

  • Customize test settings like duration, number of questions, passing score, web proctoring and much more

  • Mail us at support@interviewmocha.com to create a custom test

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  • capgemini
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