Digital Marketing Online Skills Assessment Test

Topics covered

Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Ecommerce Marketing, Google Paid Ads, Google Analytics, Email Marketing, Mobile Marketing, Ad Servers, Social Media Analytics, Affiliate Marketing, Content Creation

  • MAQ (Multiple Answer Question)
  • MCQ (Multiple Choice Question)
  • Descriptive Question
  • White Board Simulator
  • Coding Simulator
  • Audio Question
  • Video Question
  • Case Study Question

Digital Marketing Online Test assists recruiting team & hiring managers to gauge the Digital Marketing skills of an applicant to hire for Digital Marketing consultant/ expert position.

Digital Marketing is defined as the marketing of services and/or products using digital media. A Digital Marketing expert is the person who increases brand engagement of a product/service on smartphones, tablet, computers, etc. considering their target audiences. Generating lead/sale and driving a high volume of traffic to the website are the main tasks for a digital marketer.
 
The Digital Marketing test has been designed and developed by subject matter experts (SME)s to evaluate skills of Digital Marketing experts- as per Industry Standards.

Digital Marketing assessment test contains meaningful questions on following Topics:
 

  • Social Media Marketing

  • Search Engine Optimization

  • Search Engine Marketing

  • Ecommerce Marketing

  • Google Paid Ads

  • Google Analytics

  • Email Marketing

  • Mobile Marketing

  • Ad Servers

  • Social Media Analytics

  • Affiliate Marketing

  • Content Creation


Screen candidates with Digital Marketing aptitude test at initial level & spend time with only relevant candidates. With our powerful reporting, you can analyze the depth of candidate’s knowledge & make the better hiring decisions.

This pre-employment test is useful for hiring:
  • Digital Marketing Expert
  • Digital Marketing Consultant
  • Digital Marketing Specialist
  • Digital Marketing Executive

Test details:

The aptitude test for Digital Marketing contains MCQ's (Multiple Choice Questions), MAQ's (Multiple Answer Questions), Fill in the Blank, Descriptive, True or False.

The test may contain MCQ's (Multiple Choice Questions), MAQ's (Multiple Answer Questions), Fill in the Blank, Descriptive, Whiteboard Questions, Audio / Video Questions, True or False.

Test Duration: 30 minutes

30 Application Questions

The Digital Marketing test contains a combination of application and theory questions that help you to evaluate technical as well as practical skills of candidates.

Digital Marketing Test

Question #1 of 3

Find whether the following two sentences are right or wrong.

1. The most important campaign measure is cost-per-acquisition
2. Volume, cost, value and quality are equally measurable while finding CPA

    • (1-False), (2-True)

    • (1-False),(2-False)

    • (1-True),(2-True)

    • (1-True),(2-False)

Question #2 of 3

In a preliminary interview with the website owner, an analyst asked following three questions to him. According to you, what should be the sequence of the questions if the high priority question he asked first?
 
1. Which types of content do you want to publish on the website?
2. Who is the potential audience of the website?
3. How are you going to make money?

    • 3-1-2

    • 3-2-1

    • 2-1-3

    • 2-3-1

Question #3 of 3

Rachel owns a publisher website www.nickharper.com. According to you, what would be her final aim for nickharper.com?

    • Connect audience with relevant content

    • Connect TARGET audience with relevant content

    • Achieve sale

    • To get more and more Browser cookies

    • Increase engagement with the audience

SAMPLE REPORT
Candidate Name: David Messi Test Date: 28-May-2014
Test Name: Digital Marketing Test Test Start Time: 13.30

Score: 27 Out Of 30

Percentage: 90

Result: PASS

passing score image
SECTION PERFORMANCE
Section Name FAIL PASS
Digital Marketing
Score: 27/30
STRENGTH AND WEAKNESS
Strength Digital Marketing
Weakness -
* Note: If score <= 40 then its a Weakness. If score >= 80 then its a Strength.
ONLINE PROCTORING
0%
10 20 30 40 50 60 70 80 90 100%
Tolerable Limit Not acceptable
Window Violation: 0 | Time Violation: 0 secs
CANDIDATE DETAILS
Gender : Male Phone Number : +1-541-754-3010
Total Experience (Years) : 3 Total Experience (Months) : 5
Skill Set : Digital Marketing Current Employer : Interview Mocha
Current Job Title : Solution Architect Current Salary : 600.00
Expected Salary : 1000000.00 Current Location : Chicago

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