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A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.
Manages and directs the implementation of segment-specific marketing plans to support sales objectives.
Ensures tactical execution within associated timelines.
Conducts a continuous review, analysis, and application of available relevant research, market and competitive intelligence.
Uses analysis to make recommendations to identify segment needs, trends, or threats.
Conducts proactive review of all information being disseminated to the segment’s key constituencies, including sales collateral, website content, operational communications, etc.
Coordinates with internal and external (agency) creative teams to execute marketing plan initiatives as necessary.
Proactive management of the assigned segment through an ongoing review of key constituencies’ needs (group, member, broker, providers, other key influencers); key metrics (profitability, membership, satisfaction); segment profile (demographics and psychographics).
Performs data analysis from marketing campaigns, and develops reports and recommendations for future creation or modification of existing/future campaigns.
Leads the development of long-term brand strategy and annual brand marketing plans
Drives the development and execution of new marketing strategies and programs such as loyalty, web-based advertising strategies, and PR
Develop the annual, integrated marketing plan and budget in line with the strategic plan, the brand essence, and brand positioning.
Understands the customer profiles and anticipates their needs in marketing and communications
Manage all brand projects to ensure full integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency in all communications
Collaborates with executive and senior teams to build the annual sales and marketing goals and objectives.
Manage the marketing budget and ensure that the spend is properly tracked and reported
Provides leadership to the Marketing team and manages the day-to-day operation of the department in order to achieve marketing goals.
Qualifications:
Strong analytical skills and the ability to apply them in both financial and Marketing contexts – Quantitative Aptitude, Abstract Reasoning
Strong verbal and written communication and demonstrated presentation skills-
Verbal Ability and Verbal Reasoning
Exhibits sound judgment- Logical Reasoning
Computer Skills – MS Word, Excel
Marketing Knowledge- Marketing Strategies
Statistics Knowledge - Statistics
Test Details : 60 Questions 101 minutes
Microsoft Office - 08 Questions 08 minutes
Logical Reasoning - 08 Questions 20 minutes
Verbal Ability - 08 Questions 08 Questions
Abstract Reasoning - 08 Questions 20 minutes
Verbal Resoning - 08 Questions 20 minutes
Quantitative - 09 Questions 10 minutes
Statistics - 05 Questions 05 minutes?
Marketing Strategies - 06 Questions 10 minutes
