A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.
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Manages and directs the implementation of segment-specific marketing plans to support sales objectives.
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Ensures tactical execution within associated timelines.
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Conducts a continuous review, analysis, and application of available relevant research, market and competitive intelligence.
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Uses analysis to make recommendations to identify segment needs, trends, or threats.
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Conducts proactive review of all information being disseminated to the segment’s key constituencies, including sales collateral, website content, operational communications, etc.
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Coordinates with internal and external (agency) creative teams to execute marketing plan initiatives as necessary.
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Proactive management of the assigned segment through an ongoing review of key constituencies’ needs (group, member, broker, providers, other key influencers); key metrics (profitability, membership, satisfaction); segment profile (demographics and psychographics).
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Performs data analysis from marketing campaigns, and develops reports and recommendations for future creation or modification of existing/future campaigns.
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Leads the development of long-term brand strategy and annual brand marketing plans
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Drives the development and execution of new marketing strategies and programs such as loyalty, web-based advertising strategies, and PR
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Develop the annual, integrated marketing plan and budget in line with the strategic plan, the brand essence, and brand positioning.
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Understands the customer profiles and anticipates their needs in marketing and communications
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Manage all brand projects to ensure full integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency in all communications
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Collaborates with executive and senior teams to build the annual sales and marketing goals and objectives.
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Manage the marketing budget and ensure that the spend is properly tracked and reported
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Provides leadership to the Marketing team and manages the day-to-day operation of the department in order to achieve marketing goals.
