Marketing Manager Test

  • Test Duration: 20 minutes
  • No. of Questions: 10
Useful for hiring
  • Marketing Manager
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About Marketing Manager Test

A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product. 

  • Manages and directs the implementation of segment-specific marketing plans to support sales objectives.

  • Ensures tactical execution within associated timelines.

  • Conducts a continuous review, analysis, and application of available relevant research, market and competitive intelligence.

  • Uses analysis to make recommendations to identify segment needs, trends, or threats.

  • Conducts proactive review of all information being disseminated to the segment’s key constituencies, including sales collateral, website content, operational communications, etc.

  • Coordinates with internal and external (agency) creative teams to execute marketing plan initiatives as necessary.

  • Proactive management of the assigned segment through an ongoing review of key constituencies’ needs (group, member, broker, providers, other key influencers); key metrics (profitability, membership, satisfaction); segment profile (demographics and psychographics).

  • Performs data analysis from marketing campaigns, and develops reports and recommendations for future creation or modification of existing/future campaigns.

  • Leads the development of long-term brand strategy and annual brand marketing plans

  • Drives the development and execution of new marketing strategies and programs such as loyalty, web-based advertising strategies, and PR

  • Develop the annual, integrated marketing plan and budget in line with the strategic plan, the brand essence, and brand positioning.

  • Understands the customer profiles and anticipates their needs in marketing and communications

  • Manage all brand projects to ensure full integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency in all communications

  • Collaborates with executive and senior teams to build the annual sales and marketing goals and objectives.

  • Manage the marketing budget and ensure that the spend is properly tracked and reported

  • Provides leadership to the Marketing team and manages the day-to-day operation of the department in order to achieve marketing goals.


Qualifications:

  • Strong analytical skills and the ability to apply them in both financial and Marketing contexts – Quantitative Aptitude, Abstract Reasoning

  • Strong verbal and written communication and demonstrated presentation skills-

  • Verbal Ability and Verbal Reasoning

  • Exhibits sound judgment- Logical Reasoning

  • Computer Skills – MS Word, Excel

  • Marketing Knowledge- Marketing Strategies

  • Statistics Knowledge - Statistics

Test Details : 60 Questions 101 minutes

  • Microsoft Office - 08 Questions 08 minutes 

  • Logical Reasoning - 08 Questions 20 minutes

  • Verbal Ability - 08 Questions 08 Questions

  • Abstract Reasoning - 08 Questions 20 minutes

  • Verbal Resoning - 08 Questions 20 minutes

  • Quantitative - 09 Questions 10 minutes

  • Statistics - 05 Questions 05 minutes?

  • Marketing Strategies - 06 Questions 10 minutes