Marketing Manager Test

Test description:

A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product. 

• Manages and directs the implementation of segment-specific marketing plans to support sales objectives.

• Ensures tactical execution within associated timelines.

• Conducts a continuous review, analysis, and application of available relevant research, market and competitive intelligence.

• Uses analysis to make recommendations to identify segment needs, trends, or threats.

• Conducts proactive review of all information being disseminated to the segment’s key constituencies, including sales collateral, website content, operational communications, etc.

• Coordinates with internal and external (agency) creative teams to execute marketing plan initiatives as necessary.

• Proactive management of the assigned segment through an ongoing review of key constituencies’ needs (group, member, broker, providers, other key influencers); key metrics (profitability, membership, satisfaction); segment profile (demographics and psychographics).

• Performs data analysis from marketing campaigns, and develops reports and recommendations for future creation or modification of existing/future campaigns.

• Leads the development of long-term brand strategy and annual brand marketing plans

• Drives the development and execution of new marketing strategies and programs such as loyalty, web-based advertising strategies, and PR

• Develop the annual, integrated marketing plan and budget in line with the strategic plan, the brand essence, and brand positioning.

• Understands the customer profiles and anticipates their needs in marketing and communications

• Manage all brand projects to ensure full integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency in all communications

• Collaborates with executive and senior teams to build the annual sales and marketing goals and objectives.

• Manage the marketing budget and ensure that the spend is properly tracked and reported

• Provides leadership to the Marketing team and manages the day-to-day operation of the department in order to achieve marketing goals.

Qualifications:

• Strong analytical skills and the ability to apply them in both financial and Marketing contexts – Quantitative Aptitude, Abstract Reasoning

• Strong verbal and written communication and demonstrated presentation skills-

• Verbal Ability and Verbal Reasoning

• Exhibits sound judgment- Logical Reasoning

• Computer Skills – MS Word, Excel

• Marketing Knowledge- Marketing Strategies

• Statistics Knowledge - Statistics