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E-Commerce Online Skills Assessment Test

Topics Covered

  • E-Commerce Fundamentals
  • E-Commerce Infrastructure
  • E-Commerce Environment
  • E-Commerce Strategy
  • E-Commerce Analysis
  • E-Commerce Implementation
  • E-Commerce Change Management

Useful for hiring

  • Ecommerce Consultant
  • E-Commerce Expert
  • Ecommerce Executive
  • Ecommerce Analyst
  • E commerce Specialist
  • E-Business Expert

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Global Analytics Team Lead
Question

Analysis of the online marketplace is integral to developing a long-term e-business strategy or creating a shorter term digital marketing campaign. To help understand links between online businesses and traffic flows, this analysis can examine main elements in what is known as:

Answer
    • An online marketplace map

    • A customer segment flow chart

    • A generic and product specific search procedure

    • A clickthrough analysis

Question

The term extranet may not be as well known though most of us would have experienced a consumer extranet when we have registered online to buy a product and have used a username and password. Which is NOT a business benefit of using an extranet?

Answer
    • Greater order processing and product distribution

    • Significant cost increases

    • Improved customer service

    • Information sharing in a secure environment

Question

The book "Increasing numbers of consumers are purchasing online" and research in 2008 indicate the sources of consumers' perception of trust of external sources. Which of the following garnered the greatest amount of trust?

Answer
    • Personal recommendations

    • Search engines

    • Newspapers/magazines

    • Price comparison websites

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